Is Kylie Cosmetics Going Bankrupt? Fans Need to Know
"Yeah, I love full lips and wanted full lips, but growing up I was always the most confident person in the room. I was the girl performing for everyone."
By Melissa WilletsApr. 9 2024, Published 12:09 p.m. ET
Remember when Kylie Cosmetics was once essentially the most famous celebrity emblem in the entire land?
The Kylie Jenner-created label boasted lip kits that teens had been determined to get their fingers on, however so much has modified since the ones days.
Today, theories abound that Kylie's makeup brand is headed for chapter — and that on the whole, the billionaire who by no means used to be is actually in dire financial hassle.
Read on for the entire tale.
Here's why some think Kylie Cosmetics is going bankrupt.
Creator @nicky.reardon claims in a viral TikTok that Kylie Cosmetics is going bankrupt.
His evidence? The once wildly-popular lip kit writer has seemingly manically introduced some sad side hustles lately, together with a clothing line reminiscent of The Matrix, a fragrance no person is buying, and a line of canned vodka drinks.
The author also pointed to a New York Post story that says Kylie is struggling to sell her Beverly Hills mansion and has been living beyond her means.
The sprawling assets's listing price has been decreased from $21.9 million to the cut price charge of $17.9 million.
Meanwhile, Kylie reportedly owns an astonishing $Eighty million in actual estate, which clearly prices a lovely penny to handle.
Back to Nicky, who is claiming that the "Kardashian magic" has died, which includes Kylie's grasp on customers, who once bought the entirety she bought and wore in an issue of hours.
The downfall of Kylie Cosmetics is some of the interesting advertising case studies of our time… Once upon a time, the title “Kylie Jenner” used to be synomous with internet luck. Everything she did from make-up, to type, to tune, or even her getting noticed at a cafe would make it sell out straight away. She created a trade as soon as (allegedly) price $1.2B, however now her industry barely makes 2.5% of that a year… So what on earth came about? @Bee higher made an AMAZING video about this that impressed this episode of the podcast. We did a deep dive into the Rise & Fall of the Kardashian and Jenner empires and what we found surprised us… #kyliejenner #kardashians #kyliecosmetics #videoessay #marketing101 #socialmediamarketing #longervideo #marketingnotiktok
♬ original sound - NickyKylie Cosmetics' earnings has been on a gradual decline.
As the author points out, over the past seven years, Kylie Cosmetics has been selling much less product.
According to Statista, in 2017, the emblem's income was once $68.7 million. Flash forward to 2023, and Kylie Cosmetics made less than part that number.
Why the dip? As Nicky notes, Kylie used to "the it girl," and "people wanted her life." The obsession focused around her appearance, and particularly, her lips, you'll recall.
But then there was the entire controversy about Kylie getting lip filler, which appeared to negate the promise of her lip kits growing the glance she used to be promoting.
In an interview with Homme Girls, the reality TV alum stated, "I think a big misconception about me is that I've had so much surgery on my face and that I was some insecure person, and I really wasn't! Yeah, I love full lips and wanted full lips, but growing up I was always the most confident person in the room. I was the girl performing for everyone."
Kylie added, "I had my one lip insecurity thing, so I got lip filler, and it was the best thing I've ever done. I don't regret it. But I always thought I was cute."
But the wear was once performed, and her cosmetics line took a success as a result.
Kylie Jenner's internet worth has been debatable.
The mother of two was once famously named the youngest self-made billionaire by way of Forbes in 2019.
Of direction, we all know how that turned out. According to Celebrity Net Worth, Kylie's internet worth is estimated to be $seven-hundred million, which is nonetheless extra money than, well, pretty much everyone.
That figure ranks Kylie because the second-richest member of her circle of relatives, outearned simplest via the OG, her sister Kim Kardashian, whose net worth does make her a billionaire.
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